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Meeting Highlights - 30 September 2025

Vaccination and Health Protection Working Group Gweithgor Brechu a Diogelu lechyd Part of CTM2030 Community Leaders

Meeting Highlights: CTM UHB and Community Health Protection and Vaccination Working Group Meeting 30th September 2025

Purpose of Meeting:

To review and gather feedback on three proposed communication campaign concepts aimed at increasing flu and covid vaccination uptake across Cwm Taf Morgannwg, particularly among vulnerable groups.

Attendees:

  • Natasha Weeks (CTM UHB - Corporate Governance)
  • Frances Samuel (Cwm Taf Morgannwg - Public Health)
  • Brian Powell
  • Yvonne Peters (Unverified)
  • Lisa Wills
  • Lauren Ware (CTM UHB - Innovation)
  • Tracie Sengul
  • Sara Thornton (CTM UHB - Health Protection)
  • Rosie Hagland (Cwm Taf Morgannwg - Executive Office)
  • Montague, Ashton
  • Emily
  • Claire Thomas (CTM UHB - All Hazards Health Protection)
  • Kelly Parfitt (CTM UHB - Primary & Community Care)
  • Caitlin Mason (Cwm Taf Morgannwg - Public Health Team)
  • Katy Williams
  • Laura Dadic
  • Shannon Davies - Mothers Matter (Unverified)
  • Rhianydd Davey (CTM UHB - Community Resource Team)
  • Katy Mothers Matter (Unverified)

Campaign Concepts presented by Emily from JamJar

  1. It Takes a Village
    • Focuses on community spirit and mutual protection.
    • Uses real local people in familiar settings (e.g. school gates, shops, rugby pitches).
  2. More Than Me
    • Storytelling-led approach showing personal motivations for vaccination.
    • Emphasises protecting loved ones and the wider community.
  3. Our Best Defence
    • Rugby-themed concept highlighting protection and teamwork.
    • Playful tone with imagery from local clubs and community sports.

Rugby spin-off - applicable for all 3 routes.

Key feedback gathered from the group

  • Strong support for both “It Takes a Village” and “More Than Me” concepts. “It Takes a Village” was marginally more popular as a concept.
  • Suggestion to merge the two into a unified campaign that reflects both community and personal responsibility.
  • Mixed views on rugby theme:
    • Some felt it was inclusive and resonant.
    • Others cautioned it may not appeal to all and suggested expanding to other physical activities (e.g. bowls, walking groups).
  • Accessibility: Importance of including BSL translation and ensuring materials are inclusive for deaf communities.
  • Local relevance: Emphasis on using recognisable local landmarks and real people to build trust and relatability.

Additional local landmarks suggested and added to Master List

  • Tonypandy Library
  • Pontyclun Bowls Green
  • Llanharan Rugby Club
  • Aberdare Library & Park (Pedalos)
  • Merthyr Square, Leisure Area (Cinema, Bowling Alley)
  • Outdoor seating near Bradley’s Café
  • Additional Bridgend locations to be confirmed

Agreed Actions

  • Jam Jar to test a merging of ‘It takes a Village’ and ‘More Than Me’ concepts and prepare updated visuals.
  • All members to:
    • Submit additional landmarks and physical activity ideas by COP 1 October 2025: CTM.Enquiries.HP@wales.nhs.uk
    • Identify individuals for campaign photography and opportunities for local case studies (personal experiences of COVID and Flu) and complete Consent Forms
    • Share any personal photos of local areas and case studies for potential use: CTM.Enquiries.HP@wales.nhs.uk
  • Tracie Sengul offered to support with BSL translation and accessibility planning - this will be discussed in further detail once the concepts are finalised.
  • By 7 October – Final concepts to be shared for final approval. Will be shared via email and uploaded to our community vaccination web page  - CTM UHB and Community Working Group - Vaccination and Health Protection
  • Next Meeting - 14 October - Agenda to follow.