Skip to main content

Meeting Highlights: Community Vaccination and Health Protection Working Group

Vaccination and Health Protection Working Group Gweithgor Brechu a Diogelu lechyd Part of CTM2030 Community Leaders

Meeting Date: 9.30am - 10.30am Tuesday 16th September 2025 via Microsoft Teams

Attendees:

  • Natasha Weeks, CTM Communications and Engagement
  • Ella Harding, CTM Strategic Health Protection Principal
  • Frances Samuel, CTM Strategic Health Protection
  • Caitlin Mason, CTM Strategic Health Protection
  • Natasha Evans, CTM Strategic Health Protection Admin 
  • Beth Underwood, CTM Strategic and Operational Planning
  • Rosie Hagland, CTM Communications
  • Sara Thornton, CTM Health Protection
  • Rhianydd Davey, CTM Specialist Immunisation Nurse
  • Laura Dadic, Bridgend Association of Voluntary Organisations 
  • Brian Powell, Cwm Taf Care and Repair 
  • Huw Cook, Trivallis, Community Housing 
  • Ashton Montague, Merthyr Local Authority
  • Tracey Sengul, Wales Council for Deaf People 
  • Lisa Wills, The Arts Factory 
  • Kelly Parfitt, CTM UHB (WISE – Wellness Improvement Service) 
  • Lyndsey Jenkins, Jam Jar
  • Emily, Jam Jar
  • Natalie – Jam Jar

Apologies

  • Deanne Rebane - A C Morgannwg
  • Yvonne Peters - 50+ Forums

1. Community Vaccination Champions Training - Caitlin Mason

  • All three training sessions successfully delivered (two in-person, one virtual).
  • 33 individuals trained to support vaccination conversations in their communities.
  • Feedback highlighted increased confidence, improved conversation skills, and awareness of available resources.
  • Positive reflections from venue hosts and participants; training was well received and accessible.
  • A communications story is being developed to showcase the training on CTM channels.

Actions:

2. Winter Vaccination Delivery Plan - Sara Thornton

  • COVID vaccinations begin 1st October, delivered via six CVCs and outreach venues.
  • Outreach venues include GP practices and community spaces such as the Arts Factory in Maerdy.
  • Flu vaccinations delivered via GPs and pharmacies only.
  • Challenges remain in securing a venue in Dowlais; Engine House suggested as a potential option by Ashton Montague.

Actions:

  • Sara Thornton to explore Engine House venue and report back.
  • Natasha Weeks to share contact for VAMPT to support venue identification.

3. Community Engagement Events - Beth Underwood

  • Planning underway for WISH events (October–February), with potential to align with vaccination outreach.
  • Arts Factory identified as a likely venue for joint activity.
  • Exploring additional venues including Cwm Cynon Link and sites in Bridgend.

Actions:

  • Continue coordination between Beth and Sara to align outreach and engagement.

4. Communications Toolkit - Jam Jar Agency

Jamjar - CTM Winter Vaccination Campaign - Working Group Briefing

  • Jam Jar introduced their team and approach to co-designing a hyperlocal, behaviourally informed toolkit.
     
  • Key themes include:
    • Avoiding imagery of needles/plasters due to fear responses.
    • Avoiding the term ‘jab’ - using vaccine/vaccination instead.
    • Using real people, local landmarks, and culturally relevant messaging.
    • Ensuring accessibility (BSL, Easy Read, subtitles).
    • Providing editable and ready-to-use assets for community partners.
    • Leveraging  short-form messaging for wider reach.
       
  • Agreed key deadlines:
  • Jam Jar to develop initial concepts and messaging by 19th September (end of this week).
  • Working Group to provide feedback by 23rd September (COP).
  • First phase of toolkit rollout planned for week commencing 13th October.

Actions:

  • Community Leaders to share details of suitable vaccination case studies - email CTM.Enquiries.HP@wales.nhs.uk (by 19th September)
  • Community Leaders to share community members willing to be used for photography - email CTM.Enquiries.HP@wales.nhs.uk (by 19th September)
  • Community Leaders to share location ideas for photography via this form: Microsoft Forms (by 19th September)

5. Next Steps

  • Next Meeting: Tuesday 30th September, 09:30am - 10:30am.
  • Jam Jar to present initial visuals and messaging for feedback.
  • Continued coordination across partners to support toolkit development and outreach planning.