Meeting Highlights - 11 November 2025

Working Together to Protect Vulnerable People This Winter

Meeting Date: 9:30am Tuesday 11th November 2025

Purpose of Meeting:

Final review and feedback on the winter vaccination campaign assets and planning for community rollout.

Faciliator:

• Natasha Weeks CTM UHB - Corporate Governance

Attendees:

• Natasha Weeks - CTM UHB - Corporate Governance
• Natalie - Jamjar/Campaign lead
• Yvonne Peters - 50+ Forums
• Sharon Headon - BAVO
• Frances Samuel - CTM UHB Public Health Team
• Kayleigh Ellis - CTM UHB All Hazards Health Protection
• Sara Thornton - CTM UHB Health Protection
• Lisa Wills - Arts Factory
• Laura Dadic - BAVO
• Rosie Hagland - CTM UHB Communications
• Caitlin Mason - CTM UHB Public Health Team
• Rhianydd Davey - CTM UHB
• Brian Powell - Cwm Taf Care and Repair
• Christine Stephens - Trivallis
• Ashton Montague - Merthyr Local Authority
• Natasha Evans - CTM UHB Public Health Team
• Kelly Parfitt - CTM UHB Primary & Community Care

Meeting Highlights

1. Campaign Asset Development

• Photography and videography completed across CTM (Rhondda, Merthyr, Bridgend).
• Three regional videos (Merthyr, Bridgend, RCT) were previewed.
• Toolkit materials (posters, social media graphics, Teams backgrounds) are in development.
• Feedback was gathered on:
  • Visual style (e.g. flashing text, pace, accessibility).
  • Music tone – mixed views; some found it upbeat and engaging, others felt it lacked seriousness.
  • Subtitles and Welsh language integration – will be included in final edits.
  • Healthcare worker appearance – concerns raised about uniform standards (e.g. hair not tied back); IPC guidance to be sought.

2. Vaccination Uptake Insights

• Arts Factory pilot showed 53% attendance rate vs. 10–15% in some surrounding GP practices.
• GP outreach clinics in Tylorstown and Treharris achieved 40–48% uptake.
• Positive patient feedback highlighted convenience and community trust.
• Bridgend identified as a future opportunity for similar outreach.

3. Campaign Objectives Recap

• Create locally authentic materials reflecting CTM communities.
• Use community venues to improve access and uptake.
• Explore wider health protection opportunities beyond vaccination.

4. Rollout Strategy

• Campaign to run until March 2026, with weekly content releases.
• Merthyr to be prioritised for initial video release due to lowest uptake (especially among 2-year-olds).
• Social media assets will be tailored to priority groups (e.g. under 65s at risk, parents of young children).
• Editable templates (e.g. Canva) to be explored for localised use.

Agreed Actions