Senior Midwife for Clinical Informatics

My Career in Midwifery

I lead the digital transformation of maternity services by integrating innovative clinical informatics solutions to enhance patient care, safety, and data-driven decision-making.

What does your role involve and what does a typical day/week look like?

As Senior Midwife for Clinical Informatics, I bridge the gap between midwifery practice and digital innovation, ensuring technology enhances maternity care, patient safety, and service efficiency. My role involves implementing and optimising digital systems, improving data quality, and supporting clinical decision-making. I collaborate with healthcare professionals, digital teams, and policymakers to drive digital transformation, ensuring solutions are user-friendly, interoperable, and aligned with national strategies. A typical week includes strategic planning, stakeholder engagement, system development, data analysis, and supporting midwifery teams in adopting digital tools to improve care delivery.

Why did you chose a Career in Maternity?

I chose a career in midwifery because I am passionate about supporting women, birthing people and families during one of the most significant moments of their lives. Pregnancy, birth, and the postnatal period are deeply transformative, and I wanted to be part of a profession that provides compassionate, evidence-based care to ensure the best possible outcomes. Midwifery is not just about clinical expertise; it’s about advocacy, empowerment, and making a real difference in people’s lives. I moved into digital transformation because of my passion for improving services and digitisation, recognising the critical role technology plays in enhancing patient care and safety. This role gives me the opportunity to influence and drive change at both local and national levels, ensuring maternity services are more efficient, connected, and responsive to the needs of women, families, and healthcare professionals.

What is your education and career background that led you to your current position in CTM?

I began my midwifery journey with a Bachelor of Midwifery (2012) at the University of Glamorgan, starting as a preceptorship midwife at Princess of Wales Hospital. Seeking new challenges, I transitioned to community midwifery in Powys Teaching Health Board, where I developed strong autonomous decision-making skills and confidence in my practice. Wanting to work closer to home, I became an Integrated Midwife at Ysbyty Ystrad Fawr (Aneurin Bevan UHB), where I spent five years working across a freestanding midwifery-led unit and community services.

My career then took an academic and research-focused turn when I became a Research Midwife at Aneurin Bevan UHB while also working as an Associate Lecturer at Cardiff University. During this time, I completed an MSc in Professional Practice at the University of South Wales, further deepening my expertise. After a period of maternity leave, I came to Cwm Taf Morgannwg UHB as a community midwife, where my passion for digital transformation led me to my current role in clinical informatics.

I am currently a Florence Nightingale Foundation Emerging Strategic Leadership Scholar, an experience that has been the most transformative leadership opportunity of my career. The scholarship has helped me grow as a leader, build invaluable connections, and drive a digital inclusion project in Cwm Taf Morgannwg UHB maternity services. As part of this, I will be visiting New York and Boston in the autumn to explore the use of artificial intelligence and machine learning in healthcare.

What advice would you give to someone looking for a job in the Maternity team?

If you’re looking for a job in the maternity team, my biggest advice is to be passionate, stay curious, and embrace every learning opportunity. Maternity services are dynamic, rewarding, and sometimes challenging, but at the heart of it all is the privilege of supporting women and families during a life-changing time. Strong communication and teamwork skills are essential – maternity care is multidisciplinary, and collaboration is key to providing safe, high-quality care. Be open to learning and development, whether it’s clinical skills, leadership, or digital transformation, there are so many opportunities to grow.

Show compassion and adaptability – every woman’s journey is different, and being flexible and empathetic makes a real difference. Consider different career paths within maternity, there is so much on offer! From clinical midwifery to research, education, leadership, and digital roles, there are many ways to contribute to improving care. Most importantly, find what drives you—whether it’s hands-on care, policy change, or innovation, there’s a place in maternity services to make a real impact.

What are your next steps of future career aspirations?

I get asked this a lot, and honestly—who knows! I love my current role because it gives me a platform to drive real change in maternity services. The possibilities are wide open; I could progress within maternity leadership towards a Consultant Midwife, Head of Midwifery, or Director of Midwifery role, or I could focus on digital transformation and work towards becoming a Chief Nursing Information Officer. My ultimate dream is for Wales to establish a

national Chief Midwifery Information Officer role, following in England’s footsteps—that’s where I would truly love to be.